How To Write An Email Asking For Sponsorship can seem daunting, but with a little planning, you can craft a compelling message that increases your chances of success. Whether you’re organizing a school fundraiser, a sports team, or a community event, securing sponsorships is often vital for its success. This guide will walk you through the process, providing tips and examples to help you get started.
Crafting a Compelling Introduction
The introduction is your chance to grab the reader’s attention. You need to immediately state your purpose, be clear about what you’re asking for, and why it matters.
- Start with a strong hook: Begin with a sentence that grabs their interest. You could mention a past success, a relevant statistic, or a benefit of supporting your cause.
- Clearly state your request: Be upfront about asking for sponsorship. Don’t beat around the bush.
- Briefly explain your event/organization: Provide a quick overview of what you do or what your event is about.
- Highlight the value proposition: Emphasize the benefits of sponsoring your event. Why should they care? What’s in it for them?
Here’s a basic structure:
- Hook (Grab their attention)
- State the purpose (Asking for sponsorship)
- Provide a brief overview (Event/Organization)
- Highlight the benefits (Value proposition)
Email Example for a Local Business
Subject: Sponsorship Opportunity: Supporting the [Event Name] Community Fair!
Dear [Sponsor Name],
We are reaching out to you today because we are organizing the [Event Name] Community Fair on [Date] at [Location], and we believe this is a great opportunity to showcase local businesses like yours to our community. Last year, the fair drew over 500 attendees and provided fun activities and games for all ages.
We are seeking sponsors to help us cover the costs of the event and ensure its continued success. Your sponsorship would help us provide [list specific examples of what the sponsorship would help with – e.g., kids activities, music, marketing].
We have several sponsorship tiers available:
| Sponsorship Level | Benefits | Cost |
|---|---|---|
| Bronze | Logo on event website | $100 |
| Silver | Logo on website, social media shout-out | $250 |
| Gold | All of the above, plus a booth at the event | $500 |
We have attached a full sponsorship package for your review. Would you be available for a quick call next week to discuss this further?
Thank you for your time and consideration. We look forward to hearing from you soon.
Sincerely,
[Your Name]
[Your Title/Organization]
Email Example for a Larger Corporation
Subject: Partnership Proposal: Supporting [Cause/Event Name] – Reaching a Key Audience
Dear [Contact Person],
My name is [Your Name], and I’m the [Your Title/Organization] at [Your Organization]. We are hosting [Event Name] on [Date] at [Location], an event designed to [Event’s mission].
We are seeking corporate sponsorships to help us to continue [what the event is focused on.] As a sponsor, you will have the opportunity to promote your brand to a targeted audience of [target audience demographic] through [list the benefits that is focused on the big organization. For example: branding on our website, social media, and event signage. booth space at the event, mentions in press releases, etc.]
We’ve developed a partnership proposal outlining sponsorship levels and associated benefits. It is available to view at [link to sponsorship package]. We are confident that this sponsorship will provide great value and generate positive brand recognition for your company.
If you are interested in discussing this opportunity, please contact me at [your phone number] or [your email address] by [date].
Thank you for your time and consideration. We look forward to the possibility of partnering with you.
Sincerely,
[Your Name]
[Your Title/Organization]
Email Example to a Previous Sponsor
Subject: Thank You & Sponsorship Opportunity: [Event Name] – We’re Back!
Dear [Sponsor Name],
We’re thrilled to announce that the [Event Name] is returning on [Date]! We couldn’t have made last year’s event a success without your generous support.
We’re reaching out to you first because of the outstanding commitment you showed last year. [Event Name] aims to continue to focus on [Event’s mission]. We believe that continuing our partnership would be mutually beneficial.
The sponsorship levels are similar to last year, with added benefits. [Mention any new benefits.] We’ve attached a sponsorship package for your review. Would you be interested in discussing this opportunity with me this week?
Thank you again for your continued support.
Sincerely,
[Your Name]
[Your Title/Organization]
Email Example for a Sports Team
Subject: Sponsorship Opportunity: Supporting the [Team Name]!
Dear [Potential Sponsor],
The [Team Name] is gearing up for another exciting season, and we are reaching out to local businesses like yours for support. Our team brings local communities and families together as a way for the team members to practice their skills and to improve their sportsmanship skills.
Sponsoring the [Team Name] offers a great opportunity for your company to gain exposure in the community while supporting our team’s growth.
Here are a few sponsorship levels:
- Team Jersey Sponsor: Your company logo on our team jerseys.
- Website Sponsor: Your logo and a link on our team website.
- Event Sponsor: Recognition at team events.
If you are interested in helping our team, please let us know.
Sincerely,
[Your Name]
[Your Title/Organization]
Email Example for a School Event
Subject: Sponsorship Opportunity: [School Name]’s [Event Name] – Celebrating [Theme]!
Dear [Potential Sponsor],
We are excited to announce that [School Name] will be hosting its annual [Event Name] on [Date] at [Location]. This year, the theme is [Theme]! We anticipate over [number] students, parents, and community members attending the event.
Your sponsorship would help us to cover the cost of [List of what sponsorship would go towards. For example: materials for games, supplies for crafts, or prizes for the winners].
Attached is a sponsorship package that explains the sponsorship levels and benefits. We would be thrilled to have your support to make this event a success.
Sincerely,
[Your Name]
[Your Title/Organization]
Email Example – Follow-Up to Initial Email
Subject: Following Up: Sponsorship Opportunity for [Event Name]
Dear [Sponsor Name],
I hope this email finds you well. I’m following up on my previous email from [Date] regarding sponsorship opportunities for the [Event Name].
I understand you are busy, but the deadline for sponsorship is quickly approaching. If you are interested in becoming a sponsor, please let me know. If not, that is completely fine!
We would be happy to answer any additional questions or address any of your concerns. The sponsorship package has more details. You can view the attached document, or you can use the link here: [link to sponsorship package].
I look forward to hearing from you soon.
Sincerely,
[Your Name]
[Your Title/Organization]
In conclusion, mastering the art of How To Write An Email Asking For Sponsorship is a valuable skill. By following these guidelines, you can create compelling emails that grab attention and secure the support you need to make your event, organization, or project a success. Remember to be clear, concise, and highlight the benefits for the potential sponsor. Good luck!