Are you trying to get funding or support for an awesome event, project, or organization? Knowing How To Write A Sponsorship Request Email With Sponsorship Proposal Attachment is super important! Reaching out to potential sponsors can feel daunting, but with a well-crafted email and a killer proposal, you’ll boost your chances of success. This guide will walk you through the process, giving you the tools you need to impress potential sponsors and secure the support you need.
Crafting a Compelling Email
Your sponsorship request email is the first impression. Think of it as the appetizer that gets the sponsor interested in the main course – your proposal. Here’s how to make it count:
Start with a catchy subject line. Instead of something boring like “Sponsorship Opportunity,” try something like “Sponsorship Invitation: [Your Event Name]” or “Partner with [Your Organization Name] – Sponsorship Opportunity.” This will grab their attention right away.
Next, personalize the email. Don’t just send a generic message to everyone. Research the company and tailor your email to show you understand their values and what they might be interested in. Show that you know what they are all about. Addressing the contact person by name is a must. Briefly explain who you are and what you’re doing. Then, clearly state what you are seeking – a sponsorship! Mention you’ve attached a proposal for details, and tease a few exciting benefits.
Keep your email concise. Sponsors are busy people, so get to the point quickly. Focus on the key aspects of your request, such as why you’re seeking sponsorship, what the sponsor will get in return (the benefits!), and a call to action, which includes inviting them to read your proposal. Don’t forget to include your contact information. Proofread it thoroughly before sending!
Example: Initial Sponsorship Request (Community Event)
Subject: Sponsorship Opportunity: [Community Fun Fair Name] – Supporting Local Families
Dear [Contact Person Name],
My name is [Your Name], and I’m the Event Organizer for the [Community Fun Fair Name], an annual event that brings together over 500 families in our community. We’re reaching out to local businesses like yours because we believe in creating strong community bonds and providing fun, affordable activities for everyone.
We’re seeking sponsors to help us make this year’s fun fair even bigger and better! We’ve attached a detailed sponsorship proposal outlining the various sponsorship levels and the benefits associated with each, including prominent logo placement, booth space, and mentions in our marketing materials.
We’d love the chance to partner with [Company Name] and believe that your commitment to [Company’s known values, e.g., family values, community involvement] aligns perfectly with the spirit of our event.
Please take a look at the attached proposal, and feel free to reach out if you have any questions. We are available for a call any time that fits your schedule.
Thank you for your time and consideration.
Sincerely,
[Your Name]
[Your Organization Name]
[Your Phone Number]
[Your Email Address]
Example: Following Up After a Week (No Response)
Subject: Following Up: Sponsorship Opportunity for [Event Name]
Dear [Contact Person Name],
I hope this email finds you well.
I’m following up on my previous email regarding a sponsorship opportunity for the [Event Name]. We sent over a sponsorship proposal last week, and I wanted to check if you had a chance to review it.
We’re really excited about the [Event Name] and the positive impact it will have on the community. We think [Company Name]’s involvement would be a great fit, and we’d love to discuss how we can align our event with your company’s goals.
If you’re interested but haven’t had a chance to look at the proposal, I’m happy to send it again. Or, if now is not the right time, please let us know.
Thank you for your time and consideration.
Sincerely,
[Your Name]
[Your Organization Name]
[Your Phone Number]
[Your Email Address]
Example: Thank You Email (After Sponsorship Commitment)
Subject: Thank you! Welcome Aboard, [Sponsor Company Name]!
Dear [Contact Person Name],
We are absolutely thrilled to confirm your sponsorship of the [Event Name]! Thank you so much for your generous support.
We’re incredibly excited to have [Company Name] as a partner. Your contribution will make a huge difference in helping us achieve our goals. We believe that the [Event Name] will be a great success.
We’ll be in touch soon with specific details about how we plan to recognize your sponsorship, including logo placement, booth setup details, and any other agreed-upon benefits. Do you have any immediate preferences or requirements we should be aware of?
In the meantime, thank you again for your partnership. We look forward to a great event!
Sincerely,
[Your Name]
[Your Organization Name]
Example: Rejection Email (Politely Declining Sponsorship)
Subject: Re: Sponsorship Opportunity: [Event Name]
Dear [Your Name],
Thank you for reaching out and for providing us with the details of the [Event Name] event. We appreciate you thinking of us.
We have reviewed your sponsorship proposal with care. After thoughtful consideration, we’ve decided that we won’t be able to support this opportunity at this time. This was not an easy decision, and it doesn’t reflect negatively on the event.
We wish you all the best with the [Event Name]. We hope it is a successful event.
Sincerely,
[Contact Person Name]
[Company Name]
Example: Email with Updated Proposal
Subject: Updated Sponsorship Proposal: [Event Name]
Dear [Contact Person Name],
Following up on our previous email, we’ve made some exciting updates to the sponsorship proposal for the [Event Name]!
We’ve added new sponsorship levels and expanded benefits to offer more options. We now have a new set of activities that are really going to make a splash!
Please find the updated proposal attached. We’re confident that there is something in there that’s going to suit your needs.
If you have any questions or would like to discuss a tailored sponsorship package, please don’t hesitate to reach out.
Thank you!
[Your Name]
[Your Organization Name]
Example: Email with Attachments (Media Kit)
Subject: Sponsorship Opportunity: [Event Name] Media Kit Included
Dear [Contact Person Name],
I hope this email finds you well.
We’re excited to send you our sponsorship request for the [Event Name]!
The attached media kit includes everything you need to know about our event, including our previous event’s attendance figures, the breakdown of demographics, media coverage, and sponsorship packages.
We’d love the chance to partner with [Company Name] and showcase its brand to our audience.
If you’d like to learn more, please let me know.
Thank you!
[Your Name]
[Your Organization Name]
Wrapping up, writing a successful sponsorship request is all about being clear, concise, and tailored. By following these tips, including example emails, you’ll greatly increase your chances of getting the support you need. Remember to always be professional, show genuine appreciation, and follow up! Good luck with your fundraising efforts!